Rational process when it comes to sitting down with our customers and selling them a fence for their backyard.
Successfully selling a fence demands a mix of effective communication, understanding the customer’s needs, and emphasizing the value of your products. This is particularly crucial during face-to-face interactions, such as discussions about backyard fencing. Our friendly staff consistently achieves this, both during the initial phone contact and in-person interactions.
- Research and Preparation:
- Gather information about the customer before the meeting.
- For your convenience, you can: Request a Quote:
- Know the local zoning regulations, popular fence styles, and market trends.
- Our Offerings:
- All Types of Residential and Light Commercial Fencing
- Chain Link, Wood, Vinyl, Iron, and Aluminum Fencing Products
- Atlanta’s Trusted Fence Suppliers
- Fence Installation and Repair
- Expert Gate Repair and Installation
- Dedicated Fencing Service Company
- Introduction and Rapport Building:
- Start the meeting with a friendly and professional introduction.
- Build rapport by finding common ground or expressing genuine interest in their needs.
- Needs Assessment:
- Ask open-ended questions to understand the customer’s specific requirements.
- Explore their reasons for wanting a fence (e.g., privacy, security, aesthetics).
With just the top three factors, we provide customers with the convenience of avoiding face-to-face meetings and recognizing their busy schedules. We can visit the property, conduct measurements, capture necessary visuals, and, in line with our standard procedure, email the fence quote—all without requiring in-person interactions.
The remaining steps can be conveniently completed online from the comfort of your home, at your own pace.
Customization and Personalization:
- Discuss options to tailor the fence to your preferences.
- Showcase how specific features or designs can enhance your backyard’s overall look.
Visual Aids and Samples:
- Utilize brochures, photos, or samples for a visual understanding of options.
- Present material samples to demonstrate quality and texture.
Address Concerns and Objections:
- Anticipate and respond to potential concerns transparently and honestly.
Cost Explanation:
- Break down the selected fence option’s cost.
- Highlight the long-term benefits to justify the investment.
Discuss Timeline and Installation:
- Clearly communicate the delivery and installation timeline.
- Provide information on the installation process, addressing any concerns.
Warranty and After-Sales Support:
- Explain associated warranties or guarantees.
- Assure ongoing support and assistance after the sale.
Negotiation and Agreement:
- Be open to negotiation and find a mutually beneficial solution.
- Summarize agreed-upon terms, ensuring clarity.
Closing and Next Steps:
- Close the sale by seeking commitment.
- Provide clear instructions on payment and scheduling.
Follow-Up:
- Express gratitude for your time and business.
- Follow up post-sale to ensure satisfaction and address any concerns.
“Thank you for choosing Exterior Fence Builders, Inc. We appreciate the opportunity to earn your business.
Sincerely, Franklin F. Selvage”
- Easy peasy!